Product Designer with two decades of expertise

With 20 years of experience, I assist teams in integrating data-driven design strategies and cognitive psychology, all with a deep commitment to holistic product development and human-centred design.

357% uplift

In conversion

1928%

Increase in sign up

Luxtripper

Uk’s 19th fastest growing company

Animal Friends

Uk’s 2nd biggest pet insurer

Efficiencies

Design System

Quote engine

Redesign

99% uplift

in conversion (coming soon)

Design system

Read more

Loveholidays

Fastest growing UK travel company

Travel republic

Fastest growing UK travel company

Uk’s Fastest growing and most profitable Company

Coming soon

Uk’s Fastest growing company

Coming soon

Continuous optimisation

in conversion (coming soon)

Website redesign

Coming soon

highlights

Having worked closely with two of the fastest-growing travel companies in the UK, I have a solid grasp of user-centred design, planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, and best practices in usability and accessibility.

Companies I’ve worked with